(That’s a rather long title right? I know. I couldn’t come up with anything else. Yep, I have been found out, I suck at titles. Sigh)
People of the world, have you seen that beats by Dre commercial with Dj Khaled, Pharrell Williams, Nikki Minaj, Michael Phelps and a long list of other celebrities and our very own Pinocchio! I’m sure you are wondering, err…Pinocchio? Yep, you read that right.
So if you have been living under a rock, like I have, then welcome. What’s that bright light? Well, I believe that’s illumination, don’t look directly at it. Lol.
Anyway, the ad was done for Beats by Dre’s range of wireless headphones and rather than just do a video with celebrities in it not doing anything but being well… celebrities, they decided to do different clips of these celebrities singing along to an old song from Pinocchio; a song that has lyrics along the lines of having no strings and being free.
I like it when things are done outside the ordinary. This approach isn’t novel, it isn’t something that has never been done before, but it is different. It shows that people are being creative in their thinking. Who would have thunk that a footage from Pinocchio would be spliced with footage of these celebrities singing along to the song, “Got No Strings” which is in keeping with the idea of the headphones (no strings) and just being goofy. This only happens when you are allowed to think freely, keep an open mind and maintain a childlike curiosity that allows you to see things that might have been dulled by the cynicism attached to “growing up” and the need to not appear silly. I am a sucker for creative ads and I have watched this ad over and again.
Give your mind the permission to think without restrictions and give yourself the liberty to create without feeling like it might be silly. It just might be an ingenious idea!
If you haven’t seen it and still don’t understand what I am yapping on about, watch below and tell me what y’all think. Are there any creative ads you just love? Share, share, share!